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How to Make a Consumer Complaint in Vietnam: Shops, Services and Your Rights

How foreigners can complain about faulty goods or poor services in Vietnam: rights under the 2023 consumer law, steps to take, mediation, authorities and court.

A foreign man and a Vietnamese shop assistant seen from behind at an electronics shop counter in Da Nang, a boxed kettle between them, warm afternoon street light

If a shop or service provider in Vietnam sells you faulty goods or a poor service, first complain directly to the business in writing and keep evidence; if that fails, you can use mediation, ask a consumer protection association for help, complain to the state authority responsible for consumer protection, or bring a claim in court or, where validly agreed, in arbitration. Foreigners buying for personal use are protected as consumers in the same way as Vietnamese citizens.

The main law is the Law on Protection of Consumer Rights adopted in 2023 and in force since mid-2024, which replaced the earlier 2010 law and strengthened duties for businesses, digital platforms and those dealing with vulnerable consumers. This guide explains how to use it for everyday disputes with shops, restaurants, gyms, language centres, repair services, landlords offering serviced apartments and similar businesses. Complaints about online purchases and about injuries caused by defective products are covered in separate guides. Check details such as deadlines with the authority or a licensed lawyer.

Who counts as a consumer and what rights you have

Under Vietnamese law, a consumer is a person who buys or uses goods or services for personal, family or household purposes rather than for business. Nationality does not decide whether you are protected; what matters is the purpose of the purchase. An expat buying a refrigerator for an apartment, a tourist booking a tour, or a parent paying a language school for a child are all consumers. A company buying equipment for its office is not, and its disputes fall under ordinary contract law.

The rights the law gives consumers include the right to safety of life, health and property; the right to accurate and complete information about goods, services, prices and terms; the right to choose and to have personal information protected; the right to complain and to be compensated when goods or services do not meet the standards, quality, quantity or features announced or agreed; and the right to be treated fairly in contract terms. The 2023 law also gives special attention to vulnerable consumers, such as older people, people with disabilities and children, and in some respects to people who face language barriers.

Businesses have matching obligations. They must provide clear information in Vietnamese, honour warranties they offer, receive and respond to complaints, and not use unfair terms. For certain essential services designated by the authorities, such as some utilities and telecoms, businesses must register their standard contracts and general terms with the competent authority.

Step by step: from complaint to resolution

Most consumer disputes are resolved at the first or second step. The sequence below builds a record that helps if you need to go further.

  1. Gather evidence. Keep the receipt or invoice, the warranty card, the contract or booking confirmation, advertisements or descriptions you relied on, photographs of the defect and messages with the seller.
  2. Complain directly to the business. Ask for repair, replacement, refund or a price reduction as appropriate, and put the complaint in writing, by email or message, so it has a date. Businesses are required to receive and handle complaints.
  3. Escalate within the business. If the shop staff cannot help, ask for the complaints department, the head office or the manufacturer's authorised service centre, especially for warranty issues.
  4. Ask for mediation or association support. Consumer protection associations and commercial mediators can help the parties reach agreement. A mediated settlement can be recorded and, in some cases, recognised by a court.
  5. Complain to the state authority. If the business ignores you or breaks the law, you can complain to the authority responsible for consumer protection in the locality or at national level, which can investigate and impose administrative sanctions.
  6. Go to court or arbitration. For compensation or contract enforcement, you can bring a civil claim; the law provides simplified procedures for some consumer cases. Arbitration applies only where validly agreed.

Keep your requests proportionate and specific. A clear demand, such as a full refund within a stated number of days or a replacement of the same model, is easier for a business to accept and for a mediator or authority to support than a general expression of anger.

Common disputes and how they are usually handled

The right approach depends on the type of goods or service. The table summarises typical situations expats face and practical routes that work.

SituationFirst stepIf that fails
Appliance or electronics fails within warrantyTake it to the seller or authorised service centre with the warranty cardWritten complaint to the manufacturer or importer; consumer association; authority
Goods not as described in the shopAsk for exchange or refund promptly, citing the descriptionMediation or complaint to the authority if the business refuses
Prepaid gym, spa or language course closes or changes termsWritten demand for refund of unused servicesConsumer association, authority; civil claim if the amount justifies it
Repair service damages your propertyWritten complaint with photographs and repair recordsMediation; civil claim for compensation
Hidden fees in a service contractAsk for the contract terms and challenge unfair clauses in writingAuthority responsible for consumer protection; court can disregard unfair terms
Tour or travel service not delivered as bookedComplain to the provider in writing with booking proofTourism authorities and consumer channels; claim for refund or damages

Prepaid packages deserve special care. Long gym memberships, beauty treatment courses and multi-month classes are a frequent source of disputes when businesses close or change hands. Pay in smaller instalments where possible, keep the contract, and note the name and registration details of the business that actually takes your money, which is not always the brand shown on the door.

Contract terms that may not bind you

Unfair terms. Vietnamese consumer law treats certain terms in contracts with consumers as invalid, such as terms excluding the business's liability for its own legal obligations, removing your right to complain or sue, or letting the business change terms unilaterally without a lawful basis.

Standard form contracts. When the business drafts the contract and you only sign, unclear terms are generally interpreted in the consumer's favour. For certain essential services, standard contracts must be registered with the authorities.

Language. Contracts with consumers are expected to be in Vietnamese, though other languages can be used if the parties agree. If you sign a bilingual contract, ask which version prevails and keep both.

Arbitration clauses. An arbitration clause buried in standard terms does not automatically deprive you of court. The consumer law protects consumers on this point; check the current rule before accepting that a dispute must go to arbitration.

Deposits and no-refund policies. A sign at the counter saying that goods are not refundable does not override your rights when goods are defective or not as described. It may apply when you simply change your mind.

What to expect from associations and authorities

Consumer protection associations are social organisations that exist at national and provincial level. They can receive complaints, advise consumers, contact businesses on a consumer's behalf, organise mediation and, in some situations, bring cases for consumers or groups of consumers. Their help is usually free or low cost. They work best when you bring a clear file and a specific request, and they carry particular weight with businesses that care about their local reputation.

State authorities responsible for consumer protection play a different role. Their job is to enforce the law: they can investigate a business, require explanations, and impose administrative sanctions for violations such as misleading information, unfair contract terms or failure to handle complaints. A complaint to an authority can prompt a business to settle quickly, but the authority does not act as your lawyer, and an administrative fine does not by itself pay you compensation.

Under the two-tier local government model in place since mid-2025, many local functions moved to provincial and commune levels. In practice, start with the provincial department responsible for industry and trade or ask the commune People's Committee where to direct a consumer complaint, and keep a copy of everything you submit. For complaints involving specialised sectors, such as healthcare, education, banking or telecoms, the regulator of that sector may also be involved.

Practical tips for foreigners

Language is the most common obstacle. Write your complaint in simple English and, if possible, have it translated into Vietnamese, because the staff who decide may not read English. Keep messages polite and factual. In Vietnamese business culture, a calm request for a meeting with a manager often achieves more than a confrontational exchange at the counter, and an escalating public argument rarely helps.

Pay by card or bank transfer for larger purchases rather than cash, so there is a record. Ask for a proper VAT invoice where available, as well as the warranty card stamped by the shop, and photograph the serial number of appliances at purchase. For services, read the contract before paying, particularly cancellation terms, renewal clauses and what happens if the business closes.

Use reviews carefully. Posting an honest, factual account of your experience is generally lawful, but exaggerated claims, insults or personal information about staff can lead to complaints against you. If you want to warn others, stick to what happened and what documents show, and leave out guesses about motives.

When you need a Vietnamese lawyer

Most consumer disputes are too small to justify hiring a lawyer, and the steps above are designed to be used without one. A lawyer becomes worthwhile when the amount is significant, such as a car, an expensive renovation, a large prepaid package or a serviced apartment deposit; when you suffered injury or property damage; when the business has closed and you need to claim against its owners or its successor; or when you need to bring a court claim.

A lawyer can also help when several consumers share the same problem, for example members of a gym that shut down. Consumer protection associations can sometimes represent groups of consumers, and coordinated action is often more effective than individual complaints. If you are unsure whether your case justifies professional help, a short consultation can save time and help you choose the cheapest effective route.

When you do instruct a lawyer, bring the whole file in order: the contract or receipt, the warranty, photographs, your written complaints and the business's replies, with dates. A tidy file shortens the first meeting and lets the lawyer tell you quickly whether the claim is strong, what it is realistically worth, and whether mediation or a court claim is the better next step. Ask for that assessment in writing before agreeing to any further work.

Frequently asked questions

Are foreigners protected by Vietnamese consumer law?

Yes. Protection depends on buying goods or services for personal, family or household use, not on nationality. Expats and tourists buying for personal use have the same consumer rights as Vietnamese citizens.

Can I return goods in Vietnam just because I changed my mind?

There is no general right to return goods simply because you changed your mind in a shop. Returns in that situation depend on the seller's policy. Defective goods or goods not as described are different, and you can ask for repair, replacement or refund.

What if the shop refuses to honour the warranty?

Complain in writing to the shop and to the manufacturer or importer, keeping copies of the warranty card and invoice. If they still refuse, ask a consumer protection association for help or complain to the authority responsible for consumer protection.

Do I have to go to court to get a refund?

Usually not. Most disputes are settled through direct complaints, mediation or intervention by a consumer association or authority. Court is a last resort for larger claims, and the law offers simplified procedures for some consumer cases.

Is a no-refund sign at the counter legally binding?

It does not override your rights when goods are defective or not as described. It may apply to returns because you changed your mind, but a business cannot use it to avoid its legal obligations on quality.

Which authority handles consumer complaints?

Consumer protection is overseen by the Ministry of Industry and Trade at national level and by provincial and local authorities. Names and responsibilities changed during the 2025 restructuring, so ask locally or check with a lawyer which body covers your case.

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